The P&G University Challenge will allow students from across the top three cities of Pakistan to compete neck to neck in three different competitions: Business Launch Competition, Battle of the Bands, and University Champions League. The Business Launch Competition will test students' business acumen and research skills by providing them with the opportunity to create and present business plans on the introduction of global P&G brands into the Pakistani market.
The winner will be awarded a grand cash prize of 50,000 rupees. Battle of the Bands will showcase aspiring and upcoming university musicians who will perform original as well as cover songs to an elite panel of judges headed by Farooq Ahmed, Lead Singer of the musical band Aaroh.
This will provide students a chance to win 25,000 rupees along with facilitation of getting their song recorded professionally with the prize money. In the University Champions League, football teams of participating universities will compete for the prestigious Tournament Trophy in adrenaline-packed football matches.-PR